The front of the funnel and the least reliable data in the firm. Opportunities that convert quickly are often never logged at all, so the conversion rate flatters.
Boundary
Trigger (in)
Someone hears about possible work.
Output (out)
An opportunity in the CRM, usually.
Requires
none
Produces
none
Floor: can this run itself
Position
person
Manual because
habit
Basis
Typed in after the fact, and not always. The pipeline is understood to be incomplete, which is why forecasting is done by asking partners rather than by reading it.